Franchise Fuel: Smarter Growth, with Vern Nicholson

What Franchise Marketing Suppliers Are Not Telling You

In this episode of Franchise Fuel: Smarter Growth, host Vern Nicholson pulls back the curtain on what many franchise marketing suppliers won’t tell you—and why it matters to your bottom line. From the power of AI in ad campaigns and precision lead generation to understanding the difference between raw leads and truly qualified prospects, Vern explains how Vetro Media’s cutting-edge technology is redefining franchise growth. Listeners will discover how a database cultivated since 2012 is driving success stories in 2024, delivering industry-leading costs per lead at $25 and acquisition costs between $15,000–$18,000. Vern breaks down what franchisors should expect after 300 leads, including why CRM integration is essential for optimizing campaigns based on real sales pipeline data, not just form fills. The episode also dives into the value of Vetro Media’s free marketing audit and strategy session—a vital step for finishing 2025 strong and launching into 2026 with momentum. Packed with actionable insights, real-world metrics, and a clear path to smarter growth, this is a must-listen for franchisors ready to level up. Give us a call or visit our website to see how we can transform your franchise marketing results today.