Franchise Fuel: Smarter Growth, with Vern Nicholson

Critical Levers to Accelerate Your Sales Pipeline in Q4 2025

In this high-impact episode of Franchise Fuel: Smarter Growth, host Vern, VP of Strategy & Growth at Vetro Media, breaks down three critical actions every franchisor must take to close out 2025 strong. As the franchise development landscape tightens and lead quality becomes more important than lead quantity, Vern shares proven strategies that are helping brands lower their cost per lead (CPL) and speed up their sales pipelines. You’ll hear how Vetro Media’s proprietary targeting algorithm is delivering franchise development leads at just $25 CPL, and why brands that integrate ad campaigns directly into their CRM systems are seeing major performance gains — including higher follow-up speed, better lead tracking, and shorter time-to-close. Vern also explains why video-first, multi-channel campaigns are outperforming static content and creating deeper engagement that moves candidates more efficiently through the funnel. He shares client success stories, pipeline stats, and actionable tips to help you optimize your digital marketing efforts immediately. Plus, in the bonus chapter, Vern offers listeners a free strategy session and digital marketing audit, designed to give you clarity on where your lead gen is working — and where it’s falling flat. Whether you're a franchisor looking to scale, a development director under pressure to hit year-end goals, or a founder ready to reboot your strategy, this episode delivers the insights you need to finish 2025 with momentum. 🎧 Listen now to uncover the levers that high-growth brands are pulling — and how you can do the same before the year ends. 🔗 Book your free strategy session at [vetromediausa.com/strategy]